Friday, August 1, 2008

Trainer Profile

Trainer Profile Summary

Murali has 11.5 years of experience in the field of Training, Sales & Marketing. Besides a firm entrepreneurial foundation, he has held management positions at AstraZeneca Pharma & Eli Lilly, and currently he is managing his own training organization based at Chennai. Murali’s diversity of skills and industry & country exposure means delegates will benefit from his business experience and know-how.

Murali as a Pharmacist by graduation is a Qualified NLP Trainer, NFNLP USA, Neurofeedback & Biofeedback Trainer and Psychological Counselor who is dedicated in maintaining High Quality Standards and enjoys Changing Human Behaviour.

Murali has successfully trained more than 1000 Students, Professionals & Executives on Personal Effectiveness & Health (Stress, Anxiety, Depression, Sleep disorders, Breathing disorders, Attention deficit, Memory disorders)

Murali as a Behavioral Therapy expert has helped lots of students and adults with Behaviour problems, depression and Suicidal tendencies.

Besides being a Batna & SPIN model Negotiator specialist, he has conducted many Sales & Management Programs across the country for many corporate houses like Baxter, Great Lakes Institute of Management, Wipro, GRT, Airtel, Impresario, Office Tiger, EID Parry, Whirlpool, Botee and many more IT, Manufacturing, Academic Institutions (Great Lakes, Delhi Public school, Vivekananda, Alpha to Omega, Lady Andal, RYLA and many more).

As a Professional Public Speaker he believes in Experiential learning and sensorial action based training protocols and he is well known for his crazy, humorous but Life provoking seminars across the country.

He is Proficient in English, Tamil, Hindi, Telugu & Malayalam.

Key Training Areas

  • One-to-One Personal development, coaching and mentoring for CEOs, Managers, Directors, Partners, Teachers and business owners to help them with business and lifestyle development & Executive Development using NLP, Neurofeedback & Biofeedback


  • NLP (Neuro-Linguistic Program) Training Programs on Sales & Personal Effectiveness Modules (Communication, Interpersonal skills, Team Building & Motivation, Public Speaking, Goal Setting, Coaching & Mentoring, Leadership skills, Study skills) to Corporates, Academic Institutions.

  • NLP Therapy and Counseling for Individuals with Stress, Anxiety, Addiction, Depression along with Biofeedback therapy.

  • Neurofeedback & Biofeedback Training programs for Peak Performance & Health (Stress, Anxiety, Depression, Sleep disorders, Breathing disorders, Attention deficit, Memory disorders) for Corporates, Academic Institutions & Individuals.(Visit http://www.neurofeedbackindia.blogspot.com for more information)

Management Programs

Supervisory Skills

Duration: 2 Days

This programme is designed for supervisors and team leaders who

have had no formal management training. The course will explore

in detail the role and responsibilities of the supervisor and

examine the key principles of managing teams and resources in

order to get the best out of them. Six core areas of competency

have been identified as those most likely to impact on the

workplace and give supervisors the practical skills they need. The

programme will be underpinned by a theme of ‘taking

responsibility’ and give the supervisors the confidence to perform

their job roles to the full.

Content includes:

- The role and function of the supervisor

- The psychology of motivation and beliefs

- Getting the best from others

- Task management, planning and prioritising

- Identifying & dealing with performance

- Dealing with difficult people

- Problem solving and decision making

- Personal management & communication skills

- Active teams

Leadership Skills

Duration: 2 Days

Leading a team of people is perhaps the most difficult task anyone

can undertake. Leadership rarely comes naturally, but there are

skills managers can learn and develop that will help them bridge

the gap between leading and managing.

This programme will give delegates formulas for giving direction,

stimulating and motivating their teams to contribute more in

terms of performance and enjoy doing it!

Content includes:

- Leadership characteristics ~ Success / failure traits

- Managing V’s Leading

- Providing purpose & direction

- Situational Leadership

- Leadership and NLP

- Developing your own style of leadership

- Delegation – doing / leading

- Giving constructive feedback

- Communicating your vision

- Decision making

- Impact on team roles

The Manager as a Coach

Duration: 2 Days


Good coaching skills are essential in providing the manager with

alternatives to the formal training and development courses on

offer. The aim of the course is to develop the coaching and

personal skills of the manager to enhance individual performance

and compliment formal training methods in the development of

their people.

Content includes:

- Establishing the concept of ‘Coach’ versus manager

- Identify those who need coaching

- Establishing areas to coach

- Identifying learning styles

- Teaching & one to one learning

- Mentoring skills & communicating the plan

- Using the G.R.O.W. technique

- Succession planning

- Giving constructive feedback

- Helping with self-development

- Gaining agreement & setting objectives

- Dealing with good / bad performance

- Exercises & Role Plays


Managing & Leading Teams

Duration: 2 Days


Management life in many organisations today is becoming

constantly more complex and this brings enormous demands on

those entrusted with the role of leadership. This course seeks to

define effective leadership as an activity for managers, which

requires an alignment of action and attitude for the desired result.

Content includes:

Managing people

- Motivating individuals, the team and communication skills

- Dealing with difficult people

Moving from Managing to Leading

- Leadership theories, models and style

- When to manage? / When to lead?

Managing the team

- Delegation & empowerment

- Creating a strong team ethic aligned to a strong work ethic

Effective Performance Management

- Individual and team performance assessment

- Assessing and measuring good / poor performance

- Identifying training and coaching needs

High Impact Presentation Skills

Duration: 2 Days

The main focus of this course will be on the individual’s delivery of

the presentation concentrating on personal presence, confidence

and charisma assuming a reasonable existing knowledge of

technical ability. Delegates will learn to recognise and develop

their own particular style of presenting to help create the correct

image for themselves and the company if appropriate.

Content includes:

- Initial presentations to video

- Developing personal presence & confidence

- The power of the visual ~ the verbal / toned / physical split

- Personal impact –Body Physiology,tonality,words

- Using influence, communication and body language

- Using NLP techniques

- Visual/Auditory/Kinesthetic Anchors

- The 14 steps for powerful and effective presentation

- Eyes/face/posture/gesture/voice/movement

- Handling nerves, energy & breathing techniques

- Energy exercises & mental re-training

- Use of metaphors and stories

-- Audience Management

- Handling question & answer sessions

Using NLP for Building Rapport

Duration: 1 day or 2 days

This workshop will explore Neuro-Linguistic Programming and

other personality based concepts with the aim of improving a

professional ‘persuaders’ impact. Delegates will learn how to

understand personal communication and behaviour styles and

activity and how to react accordingly.

Content includes:

- What is NLP & what it can be used for?

- How to apply the skills and techniques

- NLP’s power as a communication developer

- How we measure successful communication

- How to look for tangible results when communicating

- The essence of rapport

- Why do we build rapport easily with some and not with others?

- Communication channels - Visual, auditory and kinaesthetic types

- Eye accessing cues & mirroring and pacing people

- Understanding personal strategies

- The 5 personal decision making strategies

- Personality styles ~ Overview of the ‘Insights’ personality profile

- Challenging personalities and how to handle them

- Matching & mismatching

- Managing conflict

Effective Communication Skills

Duration: 2 Days

The main aim of this course will be to help each manager improve

their communication skills both individually and within their team.

Delegates will also explore in great detail and gain an

understanding of the benefits of communicating effectively and the

principles of effective communication. They will be able to state

the possible barriers for communication and ways of overcoming

them.

Content includes:

- Barriers to communication & why communication fails

- Selecting the correct method of communication

- Understanding different personalities

- Adapting your communication style ~ Questioning/listening skills

- Promoting a two way conversation ~ The power of language

- Non verbal forms of communication and behaviour

- Eye contact / body language

- Building rapport and why it breaks down

- Influencing & assertiveness & assertive vs. aggressive

- Influencing skills and body language

- Dealing with difficult situations / people & Managing conflict

- Handling manipulation ~ Hints and tips on the art of persuasion

Team Building & Motivation

Our Teams for Excellence programme leads the way in demonstrating the difference in building winning teams. Successful teams don’t just happen, they need to work for their success by regularly reviews and flexing their behavior towards their own performance.

Overview : Teams for Excellence is about recognizing the strengths of different individuals within a group and then bringing that diversity together as a whole. When teams work effectively morale is high, absenteeism is low, and people are inspired to be creative in their thinking. Such a team becomes a model of excellence for the whole organization to mirror.

Content Includes:

  • Strategies for building a successful team - How to build on the strengths different individuals bring to the party
  • The language of influence and how to adapt your language for different team members - To build team rapport quickly
  • To develop common language - To motivate team members to be their very best. - To develop robust feedback loop for team members
  • To manage their state. - To create the right working environment and company culture. - To approach issues from multiple points of view.
  • To develop coping mechanisms to deal with complex leadership situations. - To understand emerging models of leadership.
  • The intuitive qualities of great leaders can be learnt. - To develop Complex Problem Solving Abilities
  • To Develop robust, lasting and practical stress management skills to beat stress forever.
  • How to set compelling and consistently achievable team goals - and achieve them - To enhance your business, team and personal success
  • To improve results by challenging what limits their performance - To gather specific, high quality information from people and use it to achieve outcomes.
  • To develop your creativity and flexibility - To be clear about what matters to them.


Sales Programs

Sales Programs

Advanced Professional Selling Skills

Duration: 2 Days


In a tough competitive environment the well equipped and

successful sales professional should be able to display the

necessary technical sales competencies to win business. This

fascinating programme takes those skills and adds a new

perspective, exploring advanced communication and interpersonal

skills into the mix. This is a must for those wishing to advance

their sales skills and examine the psychology of sales.

Content includes:

- The psychology of sales

- Neurological levels of sales

- Analysis of customer perceptions - Metamodel

- Finding out what they think – Eye Accessing Cues

- Expect the unexpected ~ Buying power of the client

- Decision makers and time wasters

- Visualization skills

- Advanced communication skills

- Conscious and subconscious thinking

- Understanding powerful body language

- Build Instant Rapport

V.A.K. communication channels

- Developing a sixth sense

- Personal persuasiveness / enthusiasm

- Influencing and assertiveness in sales

Professional Selling Skills

Duration: 2 Days

This course will provide delegates with an overview of the

essential sales skills needed to be successful. They will learn how

to be prepared for any sale, deal effectively with incoming business

and help the customer identify and clarify their needs opening up

new opportunities. Highly practical in its approach the main focus

will be on core skill development covering all aspects of sales and

giving each delegate the opportunity to practise those skills.

Content includes:

- Role of the sales person

- The sales process

- Pre-Call process

- Opening the sale

- Probe / Match / Confirm / Close

- Selling features and benefits

- Preparing for the sale ~ preparation & research

- Establishing decision makers quickly

- Constructing powerful sales stories

- Selling features & benefits

- Objections or buying signal? ~ Closing the sale

- Recognising buying signals ~ asking for the order

- Powerful communication skills

Managing Key Accounts

Duration: 2 Days


Selling profitably to key accounts is the next stage in every

ambitious sales persons development. It requires certain skills that

take the salesperson further than simply ‘selling’ to customers.

This programme explores how to build the relationship and

through excellent service and good account management

consistently yield more.

Content includes:

- What is a key account?

- Identifying the key players

- Analysis of business environment

- Buying motives

- Company culture

- Understanding buyer types

- Personality profiles

- Developing relationships

- How to G.R.O.W. key accounts

- Selling & consultative selling

- Forecasting an account growth

- Negotiating outcomes

- Ensuring profitability

- Keeping the goodwill

- NLP techniques


Using NLP in Sales – A Taster

Duration: 1 Day


This programme focuses on using the tools and formulas of neuro

linquistic programming (NLP) to improve personal sales

perfomance. By using practical techniques designed to achieve

results delegates will be able to greatly influence their results and

see improvements in closing, handling objections, communication,

presentaion and personal impact.

Content includes:

- Understanding NLP, what it does and commonly held beliefs

- Developing powerful communication

- Communication channels

- Your preferred style V’s others

- Sensory acuity

- Building rapport

- Mirroring, pacing and matching

- Face to face or over the telephone

- How decisions are made ~ the 5 point guide

- Recognising the power if language and suggestive phrases

- The ‘Art’ of persuasion

- Dealing with buying signals and objections

- Creative thinking & keeping an open mind

- Closing, gaining agreement and commitment

Pharmaceutical Sales Managers Induction and Training

Duration: 7-10 Days

This programme is designed for new employees who have had no formal training on basics of Pharmaceutical Sales. The course will explore in detail the roles and responsibilities of a Pharmaceutical sales representative, complete training in Anatomy, Physiology, Microbiology, Communication skills, Rapport Building skills and the Basic Pharmaceutical Selling skills . Also the course will explore to remove limiting beliefs and barriers and give them a clear direction for success journey.

Content Includes:

- Roles and responsibilities of Pharmaceutical Sales Rep

- Anatomy, Physiology, Microbiology, Disease State Management

- Communication skills

- Rapport Building Skills

- Basic Selling Skills

· - This program is only for Pharmaceutical/Medical Industry


Monday, June 16, 2008

Creo Academy for Brain Science

Learning is a natural, ongoing process that has a structure, with both the natural and rational cycle. Natural learning processes centre on the development of unconscious competence. Rational learning processes centre on the development of conscious competence.

Welcome to Creo Academy for Brain Science

A Corporate and Personal excellence development organization whose mission is


“Life is a Celebration, Live Every Moment with Passion and Excellence”


Creo have developed a range of training approaches suitable for application in different corporate and individual environments. Our courses and development programmes are designed to achieve the maximum impact with the minimum disruption of normal work, or time away from base.


We at Creo guide individuals and organizations from unconscious incompetence through conscious incompetence to conscious competence and eventually to unconscious competence. With examples and exercises we provide a link between the known to the unknown.


We are passionate about

The Human Technology - Neuro-Linguistic Programming (NLP) and will lead you through an adventure of powerful transformation through their innovative courses in business, health, education and community development.

Your dynamic, friendly Brain Function Trainers will guide you to

  • Open up new attitudes and possibilities
  • Identify hidden belief and limitation
  • Break the barriers through the powerful Human Technology of NLP

Welcome to the world of excellence and surf the wave of the future!!!

About the Human Technology – NLP

What is Neuro-Linguistic Programming (NLP) – Human Technology

NLP is a wide range of methods and models it offers for understanding how people think, behave and change. It offers a flexible approach that brings about positive, fast change in individuals and organizations and enables them to adapt to an ever-shifting world. NLP training provides the skills to define and achieve your outcomes and goals, a heightened awareness and use of your five senses, allowing you to become more flexible, on track and maintain rapport with those around you.

NLP is about Communication
One of the principles of NLP is that we are always communicating and a very large part of our communication is other than words. NLP provides practical tools for becoming highly skilled communicators.

NLP is about Language
Language affects how we think and respond. Learning about language through NLP can also add awareness and consumer protection for your mind.

NLP is about Modelling Excellence
NLP processes/strategies are a result of discovering how experts or excellent leaders do what they do well; it is then possible to teach these skills to others. Applications abound in Education, (Spelling Strategy), Business (e.g. competency Modelling), Health, Sports and Personal Development.

NLP is about Mastering your Mind
NLP describes in very precise terms, the images, sounds, and feelings that make up our inner and outer world. When we understand the specific ways that our brains make distinctions, then it is easier to make changes, to learn and to communicate effectively.

NLP is the Study of Internal Experience
NLP is a tool to calibrate and understand how an individual make senses of the world. In NLP we know that each person has a unique style of learning, perceiving and responding to the world. NLP provides us with the awareness of perceiving and responding to the world and this allows us to be much more respectful of differences.

NLP for Personal Change
Many people come to NLP for relief from limitations. The NLP attitudes and techniques can provide freedom from old habits, fears and limiting beliefs and give structures for new and empowering ways of being in the world. If you have not been living the life you want, NLP helps you along the path to new and satisfying alternatives.

NLP and Relationships
NLP can help us understand ourselves and others, we can use it to explore our relationships and, if necessary, improve them by Modelling those who are enjoying the kinds of relationships we would like to have.